On September 12, Proya Cosmetics convened its first extraordinary general meeting of shareholders in 2024, during which new members of the Board of Directors and the Board of Supervisors were elected. Following the meeting, the newly formed Board of Directors held its first session and appointed the company's new senior management team. Mr. Hou Yameng, former Deputy General Manager of Proya Cosmetics, has been appointed as the company's General Manager. Mr. Fang Yuyou, Proya Cosmetics's Co-founder, Director, and former General Manager, has stepped down from his roles as Director and General Manager due to personal reasons. Moving forward, he will continue to serve as Co-founder and Advisor to the Board, providing support in strategic planning and business management.


Before the recent management transition, Mr. Fang Yuyou served as Co-founder and General Manager of Proya Cosmetics. During his tenure, he achieved remarkable results, leading the company to record-breaking business performance, building a robust multi-brand portfolio, and driving the implementation of the forward-looking 6*N strategy. This strategy played a pivotal role in strengthening the company's capabilities across multiple dimensions, including R&D, product innovation, brand development, and organizational management, establishing a series of systematic, standardized, and well-structured operating frameworks.

Mr. Hou Yameng, the newly appointed General Manager of Proya Cosmetics, joined the company's E-commerce Department in 2014. Since September 2021, he has served as Director and Deputy General Manager. Having worked extensively on the front lines of the business, Mr. Hou has gained substantial hands-on experience in brand management, product development, and marketing.


Looking ahead, with a well-established organizational framework and the leadership of a new generation of management, Proya Cosmetics will continue to move forward with confidence and determination. The company will remain committed to innovation-driven growth, pursue high-quality development and internationalization, and strive to become a world-class beauty enterprise.